What is Keyword research?

Keyword research is a practice that’s used to discover and investigate the search terms that are usually used by users to find the products, services, or general information. It’s the best way to figure out targeted keywords for ranking.

Keyword Research

  • Head keywords

    Head Keywords are single word competitive keywords that drive high search volume. They have extremely tough competition.

  • Body keywords

    Body keywords are 2-3 word phrases and have less competition than head keywords.

  • Long-tail keywords

    Long-tail keywords contain 4 or more words and are quite certain. They get less search traffic, but will usually have a higher conversion value.